RELATIONSHIP CAPITAL

A measurement assigned to individual and organizational entities based on the relationship interactions between them, and the interactions they have internally.

EARLY ADOPTERS

Companies that are collaborating in RNIA to deliver the products and services needed for widespread adoption of Relationship Capital.

CBOK

The RNIA Common Body of Knowledge that serves as the basis for Relationship Capital standards, and that enables certification.

ABOUT RNIA

RNIA is the only not-for-profit trade association of leaders dedicated to maximizing opportunity and value in the rapidly-evolving world of relationship networking, which combines social and business, both on- and off-line. We offer neutral ground on which members can collaborate to provide standards and enable certification.

WHAT WE OFFER

RNIA's principal contribution is CBOK, a common body of knowledge that specifies Relationship Capital ("RC"). CBOK establishes RC as a simple yet powerful measurement of interactions between entities, including people, business units, job positions, products and assets.

RC is structured like a game. It's really quite simple: Keep commitments and earn RC; get people's positive perceptions and earn RC; build up connections and financial position and get RC.

For example, take Joe:

• He keeps a commitment and earns RC. He breaks a commitment and loses RC.

• He gets a positive perception from someone he knows and earns RC.

• He’s connected to people with high RC, sells products with high RC and works for a company with high RC, and they are a reflection on him. Plus, he builds up his financial position, and that's a reflection on him also.

CBOK takes the same approach in interactions between business units, job positions, products and assets. Each of these entities gets RC the same way. To learn more, see RC Jargon Free. 

RC is an indication of good behavior. The more RC a person has, the greater the likelihood of a rewarding career and personal life. The more RC a business or product has, the greater its opportunities to make more money. CBOK reinforces good behavior by providing on-the-spot learning to help users earn the most RC in every interaction.

WHO WE ARE

RNIA was founded by Norman Myers, Chairman of the Board, who envisioned the need for a seamlessly connected system to enable RC, and has led its development. Our members represent a cross-section of industries, including automotive, financial services and healthcare, as well as major universities and companies in media and publishing, learning systems, information technology and consulting.

Our members believe in RC. Not just as a problem solver, but also as a way for people, businesses, job positions, products and assets to show the world how great they really are.

HOW WE OPERATE

Except for areas involving administration, RNIA's organization is flat. We take a bottom-up management approach by placing our members first, encouraging them to contribute their best ideas, and helping them collaborate to turn the ideas into deliverables. Everyone at RNIA participates in one or more workgroups. Group leaders facilitate their group's work by providing close guidance and support.

RNIA has two kinds of groups: CBOK and RC Initiatives. CBOK Groups build and maintain RNIA's Common Body of Knowledge. RC Initiatives Groups are a collaboration of members from various industries planning a joint effort to take RC to market.

We cordially invite you to join us!