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RELATIONSHIP ECONOMY
The economic system in which Relationship
Capital influences the production, distribution, exchange, and
consumption of goods and services.
RELATIONSHIP CAPITAL
A measurement assigned to individual and
organizational entities based on the relationship interactions between
them, and the interactions they have internally.
SEAMLESS CONNECTIVITY
The environment in which all Relationship
Capital interactionsΎother
than those that absolutely require human laborΎare
fully automated regardless of the devices or software in use.
EARLY ADOPTERS
Companies that are collaborating in RNIA to deliver the
products and services needed for widespread adoption of Relationship
Capital.
CBOK
The RNIA Common Body of Knowledge that serves as the basis
for Relationship Capital standards, and that enables certification.
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STATE OF THE INDUSTRY
A relationship networking industry has existed for some time, but has
not been visible because there hasn't been a way to measure networking
itself.
The invisible industry took a positive step forward in 2006
when RNIA was formed. RNIA emerged as the only not-for-profit trade association of leaders dedicated to
the measurement of networking. Today, we call it Relationship Capital ("RC"),
and we offer
neutral ground on which members can collaborate to provide RC standards
and enable certification.
OUR INDUSTRY'S PROBLEMS
To get a sense of the problems besetting the
Relationship Networking Industry, here are a few of its major problems:
Measurement.
"My company can't harness the networking explosion."
We all know that successful relationships
separate great businesses from so-so companies. But without measurement,
companies can't improve in this area, let alone harness the explosion
transforming their businesses. Plus, the lack of a scorecard makes it hard
for individual networkers to let the world know how great they truly are.
Time
Savings. "Networking is time-consuming; too many systems involved."
Companies can't leverage the networking
revolution because networking is a hassle. Today's networking simply takes
too long and happens on too many platforms. People, products and business
units can't immediately share any data, any time, on any mobile device or
computer. Bottom line: networking is way under its potential.
B2B. "It's
hard to do business with my networking contacts."
Commerce is a frequent result of
face-to-face encounters, but the ability to buy and sell products is stunningly absent in online networking.
Companies can't capitalize on the relationship-building "sales channel"
because their products and brands are simply not part of the networking
equation. It's obvious that networking today is just for people, not about
products and businesses.
Excellence.
"No one knows what success is in a networking sense."
The word "networking" implies commonality,
yet there is no common thought or action in today's networking. This makes
it impossible to know when a desired outcome has been achieved. Ethics is
painfully absent or subject to interpretation, and the vast number of
networking sites, books and consultants adds complexity to an essentially straightforward
process. The result: networking is hard to learn, hard to apply, and even harder to
assess in terms of excellence.
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HOW RELATIONSHIP CAPITAL HELPS
OUR INDUSTRY
Measurement. "RC lets companies harness the
networking explosion."
RNIA brings Relationship Capital into
the mainstream so that companies can measure the effect of the networking
revolution that is transforming their businesses,
and so that kids and adults can have fun keeping score of their networking
successes.
Time Savings. "RC makes networking fast, all-inclusive and mobile."
RC streamlines relationship-building
by introducing a common language and enabling people, products and business
units to immediately share any data, any time, on any mobile device or
computer.
B2B. "RC makes commerce an integral part of networking."
RC puts products and business
units into the networking mix, enabling universal B2B coupled with the
ability to build Relationship Capital, and
letting individuals easily conduct online commerce with their contacts.
Excellence.
"RC rewards the best behavior of people and companies."
RC's simple and powerful point system makes it possible for
people, products and businesses to be the best they can possible be. A
common language and approach help individuals and
companies reach their full networking potential.
OUR PEOPLE ARE THE KEY.
RNIAs strength rests on the efforts of our members and
dedicated staff. We are
continually attracting thought leaders who have a stake in
this dynamic industry, and who are positioning themselves for the
ground-breaking opportunities presented by Relationship Capital.
We cordially invite you to join us! |
